Chunquan Zhu

Chunquan Zhu

Head of Nature Initiatives & TFA, China, WEF Beijing Representative Office

Dr. Chunquan Zhu is the Head of Nature Initiatives & TFA, China, at the WEF Beijing Representative Office.With profound expertise in fields such as nature conservation, biodiversity, and sustainable development, he previously served as the Resident Representative of the China Office of the International Union for Conservation of Nature (IUCN).
Currently, Dr. Zhu’s work primarily focuses on research and policy advocacy in areas including the transition to the New Nature Economy, biodiversity conservation, ecosystem accounting, sustainable development, and nature-based solutions and ecological civilization. He has pioneered the concept of Green Economic Principles (GEP) and initiated research pilot projects in this regard.



Speaking at


The Speakers

Meet the thought leaders and innovators shaping the future of the well-being economy.



Paul Myler

前副馆长,澳大利亚驻美国使馆


Irina Bokova

前总干事,联合国教科文组织


张薇

助理驻华代表,传播、创新与伙伴关系,联合国开发计划署


李文轩

董事长,碧澄能源(PCG Power)


Lisa Sachs

主任,哥伦比亚大学可持续投资中心(CCSI)


Frank Phuan

首席执行官,Equatore Renewables Asia


聶竹莉

理事长,香港億利公益基金


金惟纯

创办人,中国台湾《商业周刊》媒体集团